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Post by hereticus on Oct 9, 2007 16:36:32 GMT
It must be the silly season again !
The latest missive from 'The Hillarys Team' is a 50% off promotion on three colours of basswood shutters. How crazy can it get ?
Shutters are not particularly lucrative at the best of times, partly because conversion rates are lower but mainly because of the time taken to fit with the necessary precision - not a job for the faint hearted.
What will a half price promotion achieve :
- for the odd order taken in these colours, advisors will be unhappy at the commission earned for the time taken.
- every sale for the colours that people really want will be a much harder sell because customers will feel that they are being ripped off.
- in general the market perception of the cost / value of shutters will be seriously undermined.
Why cannot marketing people see beyond the headline impact of '50% off' and realise the harm that it does in the longer term ?
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Post by 1234global on Oct 9, 2007 20:57:45 GMT
i think it is because these people come from the same background as middle to senior management all qualifications and no common sense ,where does it leave us, in the mire we are in now,these people are like footballers overrated and overpaid
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Post by keenasmustard on Oct 10, 2007 7:19:13 GMT
It must be the silly season again ! The latest missive from 'The Hillarys Team' is a 50% off promotion on three colours of basswood shutters. How crazy can it get ? Shutters are not particularly lucrative at the best of times, partly because conversion rates are lower but mainly because of the time taken to fit with the necessary precision - not a job for the faint hearted. What will a half price promotion achieve : - for the odd order taken in these colours, advisors will be unhappy at the commission earned for the time taken. - every sale for the colours that people really want will be a much harder sell because customers will feel that they are being ripped off. - in general the market perception of the cost / value of shutters will be seriously undermined. Why cannot marketing people see beyond the headline impact of '50% off' and realise the harm that it does in the longer term ? the advisor network pays again  |
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Post by Ernie the dwarf on Oct 10, 2007 8:31:06 GMT
Last year, i was due to go on a shutter course and 3 times it got cancelled. By then a couple of other advisors I know who had done the course warned me that shutters were a nightmare, so when my then fsm contacted me to book another course I declined. His exact words were, I dont blame you mate. Ernie, happy doing roofs and blinds.  |
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Post by gloryboy on Oct 10, 2007 14:14:46 GMT
thinking i'll be sending my shutters kit back.
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Post by blue van man on Oct 12, 2007 14:11:09 GMT
Last year, i was due to go on a shutter course and 3 times it got cancelled. By then a couple of other advisors I know who had done the course warned me that shutters were a nightmare, so when my then fsm contacted me to book another course I declined. His exact words were, I dont blame you mate. Ernie, happy doing roofs and blinds. I don't agree shutters are a nightmare. They're very different and do need a different mind set to banging out verticals all day long. Like anything new, you've got to do several to get the hang of them, but I can easily fit £3k-£4k in a day. I've a current order for 14 at £5,125 which I'll fit in a day with my sons help. What else could you fit for that value in a day? As I said, they are different, but no more so than moving from simple rollers & verticals to shaped roof |
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Russell
Full Member
079711071533
Posts: 162
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Post by Russell on Oct 12, 2007 14:54:54 GMT
Last year, i was due to go on a shutter course and 3 times it got cancelled. By then a couple of other advisors I know who had done the course warned me that shutters were a nightmare, so when my then fsm contacted me to book another course I declined. His exact words were, I dont blame you mate. Ernie, happy doing roofs and blinds. I don't agree shutters are a nightmare. They're very different and do need a different mind set to banging out verticals all day long. Like anything new, you've got to do several to get the hang of them, but I can easily fit £3k-£4k in a day. I've a current order for 14 at £5,125 which I'll fit in a day with my sons help. What else could you fit for that value in a day? As I said, they are different, but no more so than moving from simple rollers & verticals to shaped roof Couldn't agree more with Des ,you either embrace new products and start off slowly and get quicker or you fall behind and one thing I can guarantee you is if you wont do shutters you will lose your roof leads one day  |
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Post by hereticus on Oct 13, 2007 9:37:08 GMT
I don't agree shutters are a nightmare. They're very different and do need a different mind set to banging out verticals all day long. Like anything new, you've got to do several to get the hang of them, but I can easily fit £3k-£4k in a day. I've a current order for 14 at £5,125 which I'll fit in a day with my sons help. What else could you fit for that value in a day? As I said, they are different, but no more so than moving from simple rollers & verticals to shaped roof Couldn't agree more with Des ,you either embrace new products and start off slowly and get quicker or you fall behind and one thing I can guarantee you is if you wont do shutters you will lose your roof leads one day Ah, but !........... Shutters do take a certain mindset - confidence in high ticket sales, patience and attention to detail in fitting - but the result can be very rewarding and you do learn with experience. They will never be a 'quick fit' like banging up core product but they do get easier. However, even with experience, shutters are not particularly lucrative and the thought of shutters at half price is about as motivating as core product at 3 for £ 99 ! |
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Post by blue van man on Oct 17, 2007 22:33:34 GMT
However, even with experience, shutters are not particularly lucrative and the thought of shutters at half price is about as motivating as core product at 3 for £ 99 ! They can be lucrative. Just got my commission statement through, and there's only 2 jobs on it - cr@p week me thinks  . Unfolded page and commission totals £919.16 as both were shutter jobs ;D ;D ;D ;D |
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Post by hereticus on Oct 18, 2007 13:43:48 GMT
Whoops ! Just got caught with one - tier on tier shutters in Cocoa at 50% off !
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